Why antique TV jingles never seem to get old on TikTok

November 25, 2021 0

Welcome to No Shame November! This week we’re diving into the pop culture we love that society tells us we shouldn’t.Watching Lizzo twerk to the Empire Today jingle is the closest I’ve come to time travel. Because while the Grammy winner’s immaculate TikTok graced my For You Page just last month, the memories it conjured pulled me much further back. Lizzo’s dance to the familiar tune flooded my mind with afterschool hours spent in front of the family TV. That “800-588-2300” lick wafted over our living room the same way then. But it was jammed up against Disney Channel or alternating blocks of Law and Order and Psych. Now, juxtaposed with a modern hip hop icon and blaring from my smartphone in 2021, the video acted as a kind of wormhole between eras. This is the sort of sentimental experience I and thousands of others have come to cherish and expect from TikTok.

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